Radio took 38 years to have 50 million Users, TV took 13 years, Internet took 4 years, Ipod 3years for 50 million and Facebook took just 9 months for 100 million Users which is currently having more that 750 million active users.
Social Media and the emergence of latest technologies and applications are causing incredible growth opportunities, And are bringing in Big shift in Thinking and operating of the businesses.
We have crossed Industrial Age and just at the beginning of the Information Age. What this means is - Before there was a time, when we had some exclusive product and people have to get adjusted with the technology but not anymore, now products and technologies are getting adjusted according to the User. We are at the beginning of the User-focused revolution.
A person when he comes online and searches for something, he is flooded with information from everywhere. And all this information can also be presented to the person as an online Advertisement. Its because today there are millions of service and product provider who are targeting the right User. So the challenge is to make the right product meet the right User.
People are bombarded by online Ads but they don't connect with most of these Ads in a meaningful way. Google is investing significantly to help improve Display Advertising for publishers, advertiser and user, because the next trend will be for people to have fewer but better ads
This can be good news for publishers as well as bad news. If your product is right you'll be king else it will be thrown out of the market in a fraction of seconds.
King can become pauper & a pauper can become king with lightening speed that's the power of information age.
According to Google, display advertising will grow to $200 billion industry.
Display ads provide incredible platform to engage excite & inspire. If we as marketers, publishers & technology providers can deliver experiences that can delight the user, we can take this industry to new heights.
"The key factor behind all this is keep yours focus on the user"
Social Media and the emergence of latest technologies and applications are causing incredible growth opportunities, And are bringing in Big shift in Thinking and operating of the businesses.
We have crossed Industrial Age and just at the beginning of the Information Age. What this means is - Before there was a time, when we had some exclusive product and people have to get adjusted with the technology but not anymore, now products and technologies are getting adjusted according to the User. We are at the beginning of the User-focused revolution.
People are bombarded by online Ads but they don't connect with most of these Ads in a meaningful way. Google is investing significantly to help improve Display Advertising for publishers, advertiser and user, because the next trend will be for people to have fewer but better ads
This can be good news for publishers as well as bad news. If your product is right you'll be king else it will be thrown out of the market in a fraction of seconds.King can become pauper & a pauper can become king with lightening speed that's the power of information age.
According to Google, display advertising will grow to $200 billion industry.
Display ads provide incredible platform to engage excite & inspire. If we as marketers, publishers & technology providers can deliver experiences that can delight the user, we can take this industry to new heights.
"The key factor behind all this is keep yours focus on the user"
